A reminder, to Syria, The world is watching. The battle has grown furious -both sides appear desperate to the world watching children dying, Pilgrims kidnapped, blood in the Arab Street.
The warring sides PR machines has ramped up and I am reminded of Michael Jackson's and Lionel Richie's We Are The World's Eighties smash. The modern day song is a Haitian fundraiser.
The song changed a generation with a feel-good moment. A few of Today's leaders have kept it close to their hearts. The warring sides would do well if they recall the PR impact that song had in their youth.
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